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Evidence Guide: PUAPRS20529B - Manage marketing requirements

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

PUAPRS20529B - Manage marketing requirements

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate markets and organisation's capacity for service

  1. Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development.
  2. An audit of existing service capacities is undertaken to identify scope for increased service provision.
  3. Preferred business profile is identified from business plans and other organisational documentation.
  4. Economic, community environmental and political trends are assessed for relevance against the organisation's profile.
Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

An audit of existing service capacities is undertaken to identify scope for increased service provision.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Preferred business profile is identified from business plans and other organisational documentation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Economic, community environmental and political trends are assessed for relevance against the organisation's profile.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop marketing strategies and plans

  1. Alternative and innovative marketing strategies for the organisation are identified and compared with existing systems.
  2. Services and markets for the organisation are clearly identified from reliable information.
  3. Marketing strategies incorporate suitable advice from qualified marketing professionals if required.
  4. Marketing service organisations are identified and services accessed where appropriate.
  5. Cost-effective plans are developed for services, promotional and pricing strategies.
  6. Proposed service/product is tested to verify demand, strategies, cost and ability to deliver.
Alternative and innovative marketing strategies for the organisation are identified and compared with existing systems.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Services and markets for the organisation are clearly identified from reliable information.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Marketing strategies incorporate suitable advice from qualified marketing professionals if required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Marketing service organisations are identified and services accessed where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Cost-effective plans are developed for services, promotional and pricing strategies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Proposed service/product is tested to verify demand, strategies, cost and ability to deliver.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement marketing strategies

  1. Suitable advertising and other promotional strategies are evaluated for cost-effectiveness.
  2. Plans, schedules and targets are set for the introduction of new or improved services.
  3. The organisation's marketing strategy and each employee's role and responsibility within it are communicated to relevant personnel.
  4. Plans take into account the nature of the target client and business and seasonal cycles.
  5. Planned measures are taken to educate clients in value-added services provided by the organisation.
  6. Implementation is directed toward achieving outcomes defined in the marketing strategy.
Suitable advertising and other promotional strategies are evaluated for cost-effectiveness.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plans, schedules and targets are set for the introduction of new or improved services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

The organisation's marketing strategy and each employee's role and responsibility within it are communicated to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plans take into account the nature of the target client and business and seasonal cycles.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Planned measures are taken to educate clients in value-added services provided by the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implementation is directed toward achieving outcomes defined in the marketing strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing strategy

  1. Evaluation criteria to assess the effectiveness of marketing are established.
  2. Accurate records are kept against evaluation criteria to enable reliable decisions on performance to be made.
  3. Marketing strategy is regularly adjusted in response to monitoring of performance.
Evaluation criteria to assess the effectiveness of marketing are established.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Accurate records are kept against evaluation criteria to enable reliable decisions on performance to be made.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Marketing strategy is regularly adjusted in response to monitoring of performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate markets and organisation’s capacity for service

  1. Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development
  2. An audit of existing service capacities is undertaken to identify scope for increased service provision
  3. Preferred business profile is identified from business plans and other organisational documentation
  4. Economic, community environmental and political trends are assessed for relevance against the organisation’s profile
Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

An audit of existing service capacities is undertaken to identify scope for increased service provision

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Preferred business profile is identified from business plans and other organisational documentation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Economic, community environmental and political trends are assessed for relevance against the organisation’s profile

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrated in:

demonstrated capacity to develop marketing strategy from given data and evaluate strategy

demonstrated knowledge of a range of promotional strategies

Consistency in performance

Evidence is best obtained by citing a marketing strategy prepared for normal organisation operating conditions, including evidence of process followed

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment

Specific resources for assessment

No special requirements

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook.

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment.

Assessment may occur in an operational environment or in an agency-approved simulated work environment. Forms of assessment that are typically used include:

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions

Required Skills and Knowledge

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

business negotiation

written and verbal communication

budgeting

analytical skills applied market research and assessments

planning and scheduling of monitoring activities

presentation

maintaining records or database

research

basic computer literacy including word processing

Required Knowledge

marketing principles and practice

performance evaluation measures

competitor's strengths and weaknesses

business planning process

organisation's customer relations policies

market conditions and forces

Range Statement

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Community, environment, political trends may include:

conservation

crime trends

degree of knowledge

news coverage

popular attitudes

stability

security issues

Plans may include:

budgets

business plans

marketing plans

Marketing strategies may include:

target markets by client group

location

core function

service type

internal and external clients

Service organisations may include:

advertising agencies

marketing consultants

industry associations

Promotional plans take account of:

objectives of the promotion

venue and location

duration

style and format of the promotion

technical equipment required

number of invitees

promotional materials

budget

control of invitations

staffing implications

possible cooperative approaches with other organisations

organisation goals

mission

vision to ensure marketing profile

impact of government legislation on marketing functions

Promotional strategies may include:

a combination of:

pricing

public relations

image and presentation

advertising

community education

involvement

Assessment of existing capacity may include:

competency levels

geographic location

condition and type of facilities and equipment

current workloads

new technology

Evaluation criteria may include:

volume of billed business

public response rates

cost per lead

conversion rates

surveys on attitudes

views of company